Eight Elements of Internet Marketing
Internet marketing or online marketing is transforming into wider mixes of elements any company can use to increase sales. Internet marketing can be utilized whether a company is running a business totally or partly online or totally offline. Today internet marketing is becoming an increasingly important phenomenon of every company’s marketing mix. Here we bring you elements of internet marketing which we believe in order of importance.
Website: Website consists of text, images, audio and video elements used to explain the company’s products and services. Capturing leads is one important feature in any website without which a company may lose potential customers. Website is an equivalent of brochures or mail order catalog and they are a great way to establish your business identity.
Email marketing: This element directly related to website which captures name and email addresses. Information on products and services can subsequently be distributed. It is sometimes called inbound marketing.
Banner advertising: This is placement of ads on a website for a fee. The similarity of this internet marketing element is traditional ads in newspapers, magazines or other electronic media.
Article marketing: You may write or hire online writer to write articles related to your business and having them published online on syndicated article sites. Articles have a viral probability to spread around the internet as article services permit re-publication while maintaining all back links. This is one way to boost traffic to your website and to promote brand to a wide audience.
Social media marketing: It has become an important part of marketing involving social networks like Twitter, LinkedIn, Facebook and social bookmarking sites like Digg.
Blogging: Blogging is part of marketing involving the act of posting comments and opinions, making announcements in a forum. These activities can be accomplished either by hosting own blog or by posting comments and URLs in other blogs related to your online products or services.
Search Engine Marketing: Search engine marketing is simply marketing a website on the internet through search engines. A company may improve its website’s ranking through search engine optimization, purchasing pay-per-click ads or purchasing pay-for-inclusion listings in website directories. These are similar to yellow page listings.
Online press releases: Online press releases involve placement of newsworthy features about a website, the company, its management team, its products and services with on online wire service.
The internet marketing has tremendous impacts on home businesses to exponentially prosper due to its reasonably lower cost to start, and has enabled home business owners to maintain internet presence. Internet marketing should be part of your business plan and your marketing strategy.