What’s The Big Deal About Search Engine Optimization?

What’s The Big Deal About Search Engine Optimization?

Many new website and business owners are satisfied with just promoting their sites by posting articles and investing in paid advertising, with the hope that these methods will help them reach their audience. These methods might work, but only proper SEO can ensure that those sites will earn prime placement on the front page of a search engine. The following advice will help you optimize your website for search engine indexing.

When using SEO techniques to set up a website, it is better to use several short articles pertaining to a similar topic instead of one very long article. Longer pages do not help page rankings as much as shorter ones do. As an aside, many viewers won’t read the whole thing if it takes over a few screens to do so.

You need a well-coded site when you plan on using SEO efforts to increase site traffic. A site that is primarily written in messy JavaScript will be difficult or impossible for spiders to index. Your website won’t be indexed if it contains a great deal of Flash content and does not have alternate textual descriptions.

When optimizing your search engine results be sure to use any variation of the word possible, including misspellings. The search engines decipher your meta tags and integrate the information into their algorithms used to generate search results. Try to include a variety of keywords, along with some that are misspelled. For example, a website about aquariums would have keywords such as “fish tanks,” “aqarium,” “tank,” etc.

Good search engine optimization relies on keyword density. Be sure not to overdo keyword usage. A good rule of thumb is to keep it under 20%.

Be patient for results from SEO. A large amount of traffic will not come overnight from your efforts. It may take several months, especially if you have a new website. You need to build a reputation, it will take time.

PageRank increases are not just about gaining visitors, but in keeping them on your site. There is more and more evidence available suggesting that how long a visitor stays on a site affects their PageRank, according to Quantcast scores. Optimizing your search engine results is the best way to improve your online visibility. Using discussion boards and forums is an effective way to keep traffic on your website for quite a while.

Another SEO tool is to be involved in blogging. Since search engines like highly-structured websites and new content, blogs often rank high on them. Your backlinks are key to increasing your search engine rankings.

You need to have a list of all of your site content if you want the most out of search engine optimization. Search engine spiders will crawl the site more easily with a site map in place. If it’s a large website, it may have to have more than one site map. You should generally limit the number of links on any given site map to 100.

You might actually be able to get some traffic to your site while your site is ranked on the back pages, but your traffic would exponentially increase as soon as you started to implement the proper SEO tactics. By using the tips you’ve just read in this article, you can start to raise the profile of your website.

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